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Covers everything from developing an advertising strategy to designing effective ads and copy, Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
Detailed entry: Covers everything from developing an advertising strategy to designing effective ads and copy, Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
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